If you're one of the first 5,000 people to type the entire URL into a web browser, you'll get free beer!  It's all part of a scheme to compete with an ad Michelob is running and to get people to skip it.

Source: <a href="https://nypost.com/2021/02/02/miller-lite-offering-free-beer-for-super-bowl-fans-who-type-out-calorie-burning-url/">New York Post</a>

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